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Rev.August2013HealthyCommunityEvents1013MontanaSt.IOrlandoFL32803TrackShack.comI407.896.1160GetinvolvedinaCentralFloridaroadraceProceedsBeneftYourCommunityReceiveExceptionalBrandRecognitionAchieveImprovedHealthandWellnessandSocialResponsibilityBelieveInaBetterCommunity Rev.August2013TypeDateLocationEventBeneficiaryParticipantsOpportunitiesAUGUSTOrlandoTrackShacksCelebrationofRunning5kPresentedbyFloridaHospitalOnsiteAssociateOfcialOrlandoScienceCenterEst.Participants2000IBenefciaryOrlandoScienceCenterSEPTEMBERCasselberryAutumnRocknRun5kPresentedbyFloridaHospitalOnsiteAssociateOfcialTitleCasselberryCityHallEst.Participants1900IBenefciaryTrackShackFoundationOCTOBEROrlandoUCanFinish5Milerand2milerPresentedbyFloridaHospitalOnsiteAssociateOfcialTitleUCFArenaEst.Participants2600IBenefciaryTrackShackFoundationNOVEMBERLakeNonaRUNNONA5kOnsiteAssociateOfcialPresentingTitleUCFCollegeofMedicineEst.Participants1000IBenefciaryTavistockFoundationDECEMBEROrlandoOUCOrlandoHalfMarathonandLakeEola5kOnsiteAssociateOfcialPresentingLakeEolaEst.Participants5000IBenefciaryTrackShackFoundationOrlandoVanessaWelchReindeerRunOnsiteAssociateOfcialPresentingSeaWorldEst.Participants4000IBenefciaryPediatricCancerFoundationJANUARYWinterParkSeasons52ParkAvenue5.2kPresentedbyFloridaHospitalOnsiteAssociateOfcialParkAvenueEst.Participants2400IBenefciaryTrackShackFoundationandBoysGirlsClubFEBRUARYWinterParkFloridaHospitalLadyTrackShack5kOnsiteAssociateOfcialPresentingMeadGardenEst.Participants2500IBenefciaryFloridaHospitalTrackShackCancerScreeningFundWinterParkRunAroundthePines5kPresentedbyFloridaHospitalOnsiteAssociateOfcialTitleShowalterFieldEst.Participants2200IBenefciaryHouseoHopeMARCHOrlandoSmileMileOnsiteAssociateOfcialPresentingTitleBarnettParkEst.Participants2100IBenefciaryTrackShackFoundationWinterParkZimmermanKiserSutcliffeWinterParkRoadRace10k2mileOnsiteAssociateOfcialParkAvenuePresentedbyFloridaHospitalEst.Participants4500IBenefciaryMeridianCluboWinterParkScholarshipFundAPRILOrlandoIOACorporate5kOnsiteAssociateOfcialPresentingLakeEolaEst.Participants16400IBenefciaryTrackShackFoundationJULYWinterParkHunterVisionWatermelon5kOnsiteAssociateOfcialPresentingParkAvenueEst.Participants4200IBenefciaryTrackShackFoundation1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160TheTrackShackRunningSeriesconsistsoB-TagscoredUSATFsanctionedracesoncertifedcourses.MarqueeEventsareuniqueeventsoncertifedcourse.MedalstoAllFinishersTitle........10000-45000Presenting10000-25000Ofcial....3500-15000Associate1500-7500Onsite.....750-2500Pricingissubjecttochange.SeriesKick-offNightRaceWomenOnlyAllChildrenJulyFourthCorporateTeamsSeriesFinaleHolidayTheme Rev.August2013Foundedin1977TrackShackisalocallyownedrunningandwalkingspecialtystorethatisKeepingCentralFloridaFit.NominatedyearafteryearasatopfivespecialtyrunningstoreintheU.S.TrackShacksmissionistofitcustomerswiththeproperrunningandwalkinggearandgiveexpertadvice.TrackShackisthehubfortrainingprogramsandeventsdesignedtohelpindividualsatallfitnesslevelsstaymotivatedandreachfitnessgoalsThemissionofTrackShackEventsistoproducefitnesseventsthatbenefittheentirecommunityrunnerswalkerssponsorsandcharities.Underthedirectionofco-ownersJonandBetsyHughesTrackShackEventssupportsorganizationsthroughtheproductionof25eventsperyear.Createdin1994thenon-profitTrackShackFoundationpromoteshealthandfitnesswithanemphasisonyouthprograms.OvertwomilliondollarshasbeengiventoCentralFloridacharitiesthroughgrantsmadeavailablefromroadraceproceeds.TrackShackFamilyThreeorganizationswiththecommongoalofpromotinghealthandwellnessinCentralFlorida.1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160 Rev.August2013MOTIVATION77StayinShape76StayingHealthy61HavingFun61RelieveStressSPENDINGRunnersspend125billiononhealth-relatedgoodsandservicesInthelast12monthperiodrunnerspurchased3.1pairsofshoesand49spent200ormoreGOALSInterestedinenteringeventsinthecomingyearHalfMarathon775k5510k55Source2011RunningUSANationalSurveyof13000corerunners.DEMOGRAPHICSFemale39YearsOldMale43.6YearsOldMarried65CollegeEducated76FemaleParticipation5773Earnahouseholdincomeof75000WellabovetheU.S.medianhouseholdincome89IndicatedthattheytrytoeathealthyfoodsRUNNINGHISTORYAveragenumberofyearsrunning11.3Averagenumberofrunningwalkeventsparticipatedinduringthelast12months7.2eventsWhenaskedhowtoclassifyoneselfasarunner63FrequentFitness16Competitive20JoggerMOSTPOPULARU.S.DISTANCES4.7million5Kfinishers1.4million12Marathonfinishers24increasein20111.3million10kfinishersRunnersAreeducatedaffluentandmotivated.1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160 Rev.August2013TrackShacksStartLineRatesvaryfrom450-2200Directmailto25000optinparticipantsfourtimesperyear.Perfectforadvertisingorcoupons.RacePacketGoodieBagSampling100per500participantsForexample2000participantrace400Requires2weeksnotice.Eacheventparticipantreceivesaracepacketwithimportantracedayinformationcoursemapandt-shirt.Includecompanyflyercouponorexclusivegift.MonthlyEmailListing500pereventlistingRequires1monthnotice.Sentto36000opt-inactiveraceparticipantshighlightingupcomingevents.Includeseventdescriptionlogolinkandmessaging.eGoodieBagTheGREENalternativetoRacePacketInserts150-350perraceRequires3-4monthnotice.Offeracouponorexclusiveoffertoraceparticipantsthroughonlineregistrationandisreceivedintheemailedregistrationconfirmationreceipt.ReachCentralFloridasrunnersandwalkers.OnsiteEventSetup500-1000Requires1monthnotice.Getface-to-facewithpotentialclientsandcustomers.Benefitsvary10ftx10fttentchairsbannersonsiteracepacketinsertscomplimentaryraceentriesandeventannouncements.1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160 Rev.August2013TitleSponsorship10000-45000ExampleHouseofHopeRunAroundthePines5kPositionedproportionatelylargerthanothersponsors.Sponsornamelogoisincludedincollateralmaterialeventnameeventartworkracenumbersawardsandreceivesalleventbenefits.PresentingSponsorship10000-25000ExampleSmileMilepresentedbyFloridaHospitalPositionedproportionatelylargerthanothersponsorsexcepttheTitleSponsor.Sponsornamelogoisincludedincollateralmaterialeventnameeventartworkracenumbersawardsandreceivesalleventbenefits.OfficialSponsorship3500-15000ExampleAcceleradeRecoveryDrink-OfficialsponsoroftheTrackShackRunningSeriesIncludesprominentlogoplacementoneventt-shirtemailwebsiteandonsitebenefitsAssociateSponsorship1500-7500ExampleMichelobUltra-sponsoroftheIOACorporate5kafterpartySponsorshipincludesLimitedprintemailandwebsitebenefitsandonsitebenefits.OnsiteSponsorship750-1500Examplemix1OnsitesponsoroftheRUNNONA5kPromoteyourcompanyserviceinthefinisharea.Includes10ftx10fttenttablechairscomplimentaryentriespacketstuffingsponsormessagingandbannerpresence.CategorySponsorshipFeesVaryExamplesCourseMapsKidsRunMileMarkersCostumeContestResultsSponsorandPhotoBannerSponsorBenefitsPrintDirectMailTrackShackEventGuideMailedto25000EventT-shirtsImprintedwithcompanylogosWebsiteTrackShack.com33000visitorspermonthSocialMediaOver11000FacebookFansandgrowing2700TwitterFollowerseNewsCommunication36000activeemailsOnsiteEventsFacetoFaceInteractionSamplingSponsorshipshowsacommitmenttothelocalcommunity.Eventsponsorshipputsafacetothecompanyandallowscustomerstoengage.1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160 Rev.August2013KidsRunImmediatelyfollowingmostroadracesafreekidsrunisheldforallchildren.Includedinregistrationisanofficialracenumbert-shirtandafinishersribbon.Thepurposeistoinspireaninterestinrunningandhelpkidsfeelgoodaboutthemselves.MileMarkerAreyouonpaceWhatsyourtimeasyoupassthemilemarkerHowfardowehaveleftThesearequestionsthatparticipantsexperiencewhenpassingaMileMarkeryourcompanycanbenefitfromthishighlysoughtafterpositioningontheracecourse.Connectwithrunnersandwalkers.Categorysponsorshipscreateownershipforaspecificpieceoftheevent.E.RobinsonSt.E.LivingstonSt.E.CentralBlvd.N.RosalindAve.N.EolaDr.N.SummerlinAve.ShineAve.FerncreekAve.N.MillsAve.E.CentralBlvd.E.WashingtonSt.N.HyerAve.E.PineSt.LakeEolaBroadwayE.WashingtonSt.LakeLawsonaRunnersStartBlueZoneRedZoneWhiteZoneN.HamptonAveWalkersStartLakeAve.S.OsceolaAve.BumbyE.RobinsonSt.N.ThorntonAve.N.MillsAve.400EastCentralBlvd.OrlandoFL32801407872-7201E.CentralBlvd.GlennwoodDr.GoldZone123StartFinishMilesWaterStopEntertainmentbyTeamTentZonesbyCourseMapBasedon30yearsofexperienceeventparticipantswanttoseetheracecourse.Thecoursemapsponsorshipishighlyinteractive.ParticipantsviewtherouteinTrackShackretailstoreonTrackShack.comandinmonthlye-mailblaststhataredeliveredto29000opt-ine-mailaddresses.Logoscouponsorcompanybrandingbecomespartofthecoursemapexperiencethatraceparticipantsappreciate.1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160 Rev.August2013ResultsNomatterwhatyourtimeisseeingyournameintheresultsisinstantgratification.ThatiswhytheresultswebpageisoneofthemostvisitedwebpagesonTrackShack.com.Competeagainstyourowntimeyourfriendstimeoryouragegroup.Bysponsoringtheresultsasponsorsupportstheindividualgoalsofeachparticipant.CostumeContestThecostumecontesthasbecometheliveentertainmentatselectevents.Runnersandwalkersdressedincostumesthatcapturetheaudiencesattentionandapplause.RunningBananasRockStarsandStatueofLibertyarecommonatroadraces.Theresroomtogrowthisancillaryeventwithelementssuchaslocalcelebrityjudgesandprizestoencourageparticipation.WaterStopsCourseSignageRunnerslovetheirwaterbreaksThatswhythewaterstopsponsorshipiseffective.Signageiscreatedusingthecompanyslogoanddisplayedatthewaterstop.Thesponsormaychoosetoelaborateonthatdisplayaswellwithbannersballoonsmusicentertainmentelementsvolunteersemployeesoutfittedinsponsort-shirtsorothercoursedecorations.PhotoBannerCustomstepandrepeatphotobackdropsaremadeforallevents.Participantsgathertotakephotosasamementooftheirhealthyaccomplishment.Photosaresharedwithfriendsfamilyandonsocialmedia1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160 Rev.August20131013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160 Rev.August2013DirectMailPrintedanddistributedfourtimesperyeartoahighlytargetedandwell-maintainedopt-indirectmaillistof25000homesthroughouttheregion.DistributionCirculation25000Homes.NineCountiesOrange.....................59.6Seminole.................20.8Osceola....................4.5Lake..........................4.3Volusia.....................4.1OthercountiesincludeBrevardPolkHillsboroughPinellasReadership3.2percopyAdSizesandRatesFullPageBleed2100Bleed8.75x11.25TrimSize8.5x11LiveImagearea7.75x10.25FullPageNon-Bleed2100Size7.75x10.12512PageVerticalorHorizontal1350VerticalSize3.78x10.125HorizontalSize7.75x4.95QuarterPage800Size3.78x4.9512PageH12PageV14PageFullPageNon-BleedFullPageBleedRunningSeriesIssueAugust-OctoberEventsConfirmSpace......................................June1CameraReadyAdDue......................June15FallIssueOctober-DecemberEventsConfirmSpace......................................August1CameraReadyAdDue......................August15WinterIssueJanuary-MarchEventsConfirmSpace.......................................November1CameraReadyAdDue......................November15SpringIssueMarch-MayEventsConfirmSpace.......................................January1CameraReadyAdDue......................January151013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160