Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Rev.August2013MOTIVATION77StayinShape76StayingHealthy61HavingFun61RelieveStressSPENDINGRunnersspend125billiononhealth-relatedgoodsandservicesInthelast12monthperiodrunnerspurchased3.1pairsofshoesand49spent200ormoreGOALSInterestedinenteringeventsinthecomingyearHalfMarathon775k5510k55Source2011RunningUSANationalSurveyof13000corerunners.DEMOGRAPHICSFemale39YearsOldMale43.6YearsOldMarried65CollegeEducated76FemaleParticipation5773Earnahouseholdincomeof75000WellabovetheU.S.medianhouseholdincome89IndicatedthattheytrytoeathealthyfoodsRUNNINGHISTORYAveragenumberofyearsrunning11.3Averagenumberofrunningwalkeventsparticipatedinduringthelast12months7.2eventsWhenaskedhowtoclassifyoneselfasarunner63FrequentFitness16Competitive20JoggerMOSTPOPULARU.S.DISTANCES4.7million5Kfinishers1.4million12Marathonfinishers24increasein20111.3million10kfinishersRunnersAreeducatedaffluentandmotivated.1013MontanaSt.IOrlandoFL32803ITrackShack.comI407.896.1160