Track Shack Launches a New TrackShack.com: Faster, More Accessible, and Built for Runners & Walkers
Track Shack is excited to officially unveil a newly refreshed TrackShack.com, marking the first major website redesign since 2013. The new site brings a modern look, improved functionality, and a more inclusive, user-friendly experience for runners, walkers, families, and community partners across Central Florida and beyond.
TrackShack.com serves as the official digital home for Track Shack’s specialty running retail store, the Track Shack Running Series, Track Shack Training Programs, and the Track Shack Youth Foundation. With so many parts of the Track Shack community living under one roof, the goal of the redesign was simple: make it easier and more enjoyable for people to find what they need and get involved.
The website refresh was led by Annie Thompkins, Track Shack Events Marketing Director, who guided the project from concept through launch.
“We wanted a site that reflects who we are today as a community-driven, accessible, and ever-evolving organization. The redesigned site makes it easier for runners to discover events, training, and resources that fit their goals,” said Thompkins.
What’s New on TrackShack.com!
The redesigned TrackShack.com delivers a streamlined, mobile-friendly experience built for today’s runner:
- Modern, intuitive design that loads faster and works seamlessly across desktop, tablet, and mobile devices.
- Simplified navigation so visitors can quickly find races, training programs, and key resources.
- ADA-compliant experience, including the addition of the UserWay accessibility widget.
- Run Club page to help runners and walkers discover and connect with local running clubs.
- Event gift cards, making it easy to gift a race experience to friends, family, or training partners.
- Revamped event pages and regional calendar, now open for new event submissions.
- New Coaches page, offering a closer look at Track Shack’s expert coaches and pace group leaders
- Improved site search, allowing users to quickly find exactly what they’re looking for
Designed with Community in Mind
Track Shack partnered with Michael Munoz of At Design Studio, Inc. to bring the refreshed site to life. The collaboration builds on a successful working relationship, following At Design Studio’s work on the 2024 U.S. Olympic Team Trials – Marathon website.
The result is a website that not only looks great, but better supports the runners, walkers; engages people who are new to the sport as well as volunteers, and organizations that make up the Track Shack community.
Whether you're shopping for running gear, registering for your next race, searching for a group training program, learning about Orlando run clubs, or supporting youth through the Track Shack Youth Foundation, the new TrackShack.com is designed to help you get there faster.